FREQUENTLY ASKED QUESTIONS

We answer our most commonly asked business consulting, website design, and SEO questions. If your question isn't answered here, don't hesitate to reach out.

GENERAL

Is Ryan Autumn a person or a team?

The majority of work that you receive will be directly with Ryan Autumn. In some occasions, we work with partners who are better suited for a job.
 

We tend to outsource branding and some development/design work.

Where is Ryan Autumn based?

We moved to Phoenix, AZ in 2021 out of Baltimore, MD and work with clients across the United States.
 

We conduct most of our services virtually, with business consulting clients having an in person option.

Who is your ideal client?

Our ideal client is communicative, excited about the project they're working on, and is building something that is genuinely helping the world.
 

Day to day we love building e-commerce stores, and the true fire comes from working one-on-one with business owners to help them see and create their vision.
 

See our values page for the inverse of this.

What forms of payment do you take?

The best way to pay is with a credit card.

When we start our contract you'll fill out a credit card authorization form so that you don't have to purchase each month.

 

Payment go through Shopify's payment processor.

consulting

Who is your ideal client?

Businesses I can help the most look something like this:

  • One to five years in business

  • $100k-$750k annual revenue

  • Focused on sustainability, wellness, design, and/or manufacturing

I am most excited to help business owners who are:

  • Accountable & Communicative

  • Socially Responsible

(and most importantly)

  • Lit up about the work they're doing, just needing direction, guidance, and help along the way

How much does business consulting cost?

Business consulting relationships look like weekly or bi-weekly calls with Ryan with daily text access.

Rates are on a sliding scale of $48-$96/hour depending on meeting frequency and contract length.

Let's meet for 15 minutes to see if we're a good fit.

It's like having a business partner that you don't have to give equity to.

How can you help?

The best businesses are created by teams.

My job in consulting relationships is to provide feedback, brainstorm ideas, open up new possibilities, and help you get "un-stuck" in your business.

I am a problem solver, and a "big-picture" thinker. Many small businesses have action takers, great creative minds, and hustle. I can't make you grind day to day. But I can help make sure you're driving in the right direction and ease some of the mental clutter along the way.

WeB DESIGN

What platforms do you specialize in?

(A platform is the software we use to build your website)

We specialize in Shopify for e-com and Wix for service-based businesses.

SquareSpace is good for low budgets, and Wordpress can come in clutch in special circumstances.

Timeline (How long will this take?)

Simple answer is websites take anywhere from 2-8 weeks.

We will be straight up before we sign 1) how busy we are and 2) how in depth your project is.

Real talk: you (the client) play the biggest role in this. When clients are communicative with what we need and clear about what they want, we can build very efficiently.

Branding (What if we're brand new?)

When it comes to logo design, color/font selection etc. we start to stray from our core competencies.

But if you are looking for a website and want to bundle in branding, we can absolutely take that off of your plate by utilizing our brand partners.

If you're looking to develop your mission statement and brand identity, that looks like business consulting and we'd be stoked to help.

Migration (I want to move from X to Y)

You got it. If you're going to invest in a new site, it should be on the best platform.

We generally see service businesses upgrading from SquareSpace to Wix, and e-com upgrading from Wix to Shopify.

We can move your products, content, domain, and customers.

(We've even moved a cannabis website from Shopify to WordPress because of silly regulations)

SEO

How long until I see results?

This is always a tough one. Here are some GENERAL timelines:

  • Local SEO: 1-3 months

  • Web SEO (existing domains): 1-3 months to see numbers move

  • Web SEO (brand new domains): 2-6 months for traffic, 6-12 months for real traction

If your website is brand new, it's going to take some effort. Anyone that tells you otherwise is being dishonest. That's why we're here.

What is local vs web SEO?

Local SEO is for businesses with a brick and mortar location, looking to serve a specific area. Good examples are gyms, barber shops, and restaurants.

Web SEO can help local businesses, but is the main priority for online stores and national brands. Examples include apparel stores and online fitness programs.

What are you actually doing?

Local SEO: Big picture, local SEO looks like optimizing and keeping active on your Google My Business profile, getting other sites to "cite" your business name and URL, and getting reviews for your business.

Website SEO: Any good website SEO work comes from three directions: on-page, off-page, and technical.

On-page means adding keywords and content to your website. New pages, blog posts etc. Off-page means getting other sites to link to yours. The more we can get authoritative sites to link to you, the more Google will respect your site.

Technical looks like behind the scenes optimizations like adding alt text to images, optimizing how fast your site loads, and adding metadata/header tags so Google knows what traffic to send to your site.

I want to rank first on Google

Same here!

And we can help you move in the right direction. We never make guarantees when it comes to Google because ultimately marketing companies can't make decisions for the algorithm.

The good news is that any ranking on the first page can bring in loads of traffic, and there are thousands of keywords out there that are untapped. It's our job to find them for you.

We're happy to talk about expectations and possibilities for your specific brand.